**DCMS response now in. Read it here, along with the full report**



Background to the Review
At the request of the Secretary of State last year, an industry-wide review is currently being conducted to determine how VisitBritain should work with other agencies to deliver the following key outcomes:

• Effective marketing of tourism assets to create a growing and profitable visitor economy

• Intervention initiatives where market failure exists

• Key support measures needed from Government

• Effective framework and capabilities for VisitBritain

• Identification of resources needed to deliver a durable legacy from the London 2012 Olympic and Paralympic Games

• Unambiguous and agreed roles and responsibilities for all public agencies.